Loop Brand Development Project
For a class project, my team developed Loop, a running accessory concept designed to combine safety, style, and self-expression for college-aged women. We built a brand around helping runners feel more confident and connected, and our project was selected as the winner among our classmates’ submissions.
Bringing Loop to Life
This website mockup translates our brand concept into a digital experience, showcasing Loop’s products and its focus on safety, style, and community.